2003
SPORTS
OFFICIATING

was held in
Portland, Oregon
on June 21-23 2003

2003 Post Conference

Leadership Day

Gold Whistle Award

Auction Items

V Foundation

NASO HomePage

REFEREE Home Page

Conference Sessions

Brave New World The Buck Stops Here Code of Conduct It's a two way street Game Accountability
Let's take another Look 24 / 7 / 365 Disciplining Officials What Officials Want Your Legal Rights
Great Ways to Reward
Sports Officials
A Better Way In Full View

A Better Way

Brian Berger, Brian Berger Public Relations founder

Officials are conditioned, even trained, to handle controversy on the field. At times, however, that controversy may last beyond the end of the game, or worse, spill into our private lives. Worst of all, officials’ private lives may become the fodder for controversy.

Brian Berger urged, "Never pick a fight with someone who buys their ink by the barrel. What does that saying mean? The media will always have the last word. Whether it is a TV broadcaster or a newspaper columnist, they will always have the last word in any battle you may have with them. They have that platform to express their opinion and you don’t unless they decide to give you a platform. That is the power they have. Recognize the powerful opponent you are dealing with and draft your plan accordingly."